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India doesn’t immediately spring to mind
when a real ale enthusiast thinks of heaven – and they’d
be right! In fact, it’s a beer desert, as Beer Warrior
discovered on a recent trip to the Indian state of Goa.
India does, however, have a large and thriving beer-making
industry with several large breweries such as Kingfisher,
Impala and Arlem. All the beers produced here are bottled
– sadly not of the conditioned type – and usually in the
Pilsner style. The most popular varieties in Goa seemed to
be Kingfisher, Belo, San Miguel and Kings.
The popular Kingfisher, produced by United Breweries in
Bangalore, claims itself to be ‘the king of good times’.
Belo, brewed by the Impala Brewery at Assolda Quepem, states
on the label that it is ‘brewed with spring water,
choicest German hops and specially selected malt’. The
strength of both these beers is stated on the label as
‘Alcohol content less than 5%’ which I suppose could
mean anything from 0 to 4.9%! My guess is, though, that they
are around 4.6 – 4.8%.

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In bars, the beers will sell for
around 40 to 50 Rupees (61 – 76p) for a 650ml bottle. In
supermarkets they are considerably less, thanks to Goa’s
low taxation. All the mentioned beers are fairly dry, crisp
and clean, but sadly lacking any form of flavour!
In his quest for knowledge of all things beery, Beer
Warrior arranged a visit to the Arlem brewery at Raia, North
Goa. After some haggling over price, we set off by taxi on
the 50km ride to the brewery, or ‘beer factory’, as the
locals call it.
Road travel in India is not to be undertaken by the faint
hearted – one needs a couple of beers even to dare setting
foot in a cab! However, after about an hour-and-a-half and
ten near-accidents later, we arrived at the gates of the
Arlem brewery, to be met by a uniformed guard sitting behind
a barb-wired fence. Our cab driver negotiated for us, and
after a while and a bribe of 20 Rupees, we were allowed in
and directed toward the reception entrance.
After walking the length of the ‘beer factory’, which
more resembled an Iraqi aircraft bunker than a brewery, we
arrived at the doors, where we were greeted by a bewildered
looking chap who informed us “Sorry, brewery broken down
– no production. Can you come back in six weeks?” “Can
we just look around?” we asked. “No – all doors
locked” we were told. “Have you any publicity materials
we can take please? – We’ve come a long way”.
“No!” We persisted – “Please can we just take some
photo’s, then?” “No – photo’s strictly
prohibited” (presumably this was to stop people seeing the
dilapidated state of the building!). |

Eventually, after much haggling and a few
sycophantic comments about the Indian cricket team, we were
invited to sit for tea. The chap then disappeared and
returned about twenty minutes later with a selection of
bottle labels and then proceeded to explain them all,
one-by-one. They were all lagers, ranging from the 8.75%
‘Pilsner Beer’ to the 5% ‘Arlem Diet’ low-calorie beer. A
few more words about cricket and that was it – our visit was
over without even getting past the reception!
So – India a beer paradise? Not really. All the beer
tastes the same and it is served so cold that it
anaesthetises the tonsils. But to be honest, in this place
where the sun shines constantly, the leaves of the coconut
trees rustle in the breeze as if applauding each other and
curries burst with flavour, it doesn’t really matter.
Beer Warrior in India was BoldBelvoir
Apr. '01
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